How To Effectively Perform An SEO Audit
So you want to learn how to effectively perform an SEO audit on your business website? Let me show you how!
Before we get started, I’ve also written this post on my website.
Introduction
SEO stands for Search Engine Optimisation and it’s vital for making sure your business website is getting the best chance possible when it comes to discoverability.
When people use search engines like Google, SEO is what enables the search engine to recommend your website above the rest. This is amazing as it means people are more likely to visit your website and purchase your products/services.
SEO audits should also be done regularly as SEO isn’t a “set it and forget it” type operation. It requires continuous changes and improvements. This is because most search engines update their algorithms regularly, so what worked 2 months ago might not work today.
With that all being said, lets jump in!
How To Effectively Perform An SEO Audit
Preparation
Before you even start improving the SEO for your website, you want to set some clear goals so that you know if you’re heading in the right direction.