Search Intent For SEO Writing: The 3 Intents And How To Optimise For Them

Search intent is an often forgotten method of writing for SEO targeting — Search intent for SEO writing is super important to keep in mind for every article you write.

I’ll go through my method for search intent focused writing in this post, which I’ve also put on my website and Facebook.

Introduction

First of all; what is search intention? Search intention in it’s most basic form is the reason behind the user’s query. Which then becomes the ‘profile’ of content that Google and other search engines will suggest to the user.

You might know that Google works off relevance. It’d be no good if search engines recommended content purely based on the creation time or length of the article. This then becomes the crutch of SEO.

How can I make Google see my website and recommend it in the search results?

You’re in the right place though, I’ll go through everything you need to know to make your next post align perfectly to the user’s intention.

Why Search Intent Is Important For SEO

As I mentioned before, Google and other search engines operate on a basis of relevance. Their crawlers work their way through your content and will score it based on some criteria.

Why would Google suggest results that don’t align to the search intent. Google wouldn’t suggest BMW’s…